Alpine to partner with Major CS:GO at the Accor Arena, May 18-21

Alpine, the brand of the Renault group, has joined forces with the organizer of the BLAST Major of Counter Strike 2023 to organize an event bringing together the worlds of automotive and motorsports and esports. From May 8 to 21, this event will take place at the Accor Arena Paris and the Parc Floral de Paris.

Alpine partners with BLAST for a unique event

Alpine, the historic brand of the Renault group, is partnering with BLAST Paris Major 2023 to organize an event bringing together two worlds that are the automobile, and motorsports, and that of esport. The event, named the BLAST Major of Counter Strike 2023 will take place from May 8 to 21.

On May 8th and 16th, the Champions and Legends Stage will take place at the Parc Floral de Paris, which will be closed to the public and by invitation. Then, on May 18th and 21st, the public will be able to attend the Champions Stage at the Accor Arena Paris. During these five days, the best esport teams in the world will compete against each other, as well as inclusive and interactive demonstrations of Alpine’s new car models and its values of performance and modernity.

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Alpine to be automotive and motorsport partner of Paris Major 23

The next Counter Strike: Global Offensive Major organized by in Paris will be a great success with nearly 50,000 spectators present and a virtual audience of 100 territories and 24 languages. On the occasion of this event, Alpine joins and becomes their automotive and motorsport partner. To celebrate this association and all the competition forms, Alpine will set up innovative activities during the Major.

The top 24 Counter-Strike teams from around the world will be in Paris to compete for the title of best Counter-Strike team in the world and share the $1.25 million cash prize. The esports community will be able to take advantage of the activations put in place by Alpine and BLAST.TV Paris Major 23 to better know and appreciate each other.

Alpine is an integral part of motorsports history and its partnership with Paris Major 23 is a new and valuable step to reach out to communities, to share the values and spirit of competition.

Alpine present with the Paris Major 2023

Alpine, automotive and motorsport brand, is associated with Paris Major 2023. This event, the largest esport championship in the world, will take place from May 8 to 16 at the Parc Floral and from May 18 to 21 at the Accor Arena.

At the event, Alpine will showcase its F1 demo car, the A110 S, and offer fans simulator challenges hosted by BAFTA Games Awards presenter Frankie Ward. Viewers will also be able to see the Major logo on the Alpine A523 car at a Formula 1 event later in the year.

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Alpine will be present at the Challengers Stage, Legends Stage and Champions Stage. For the latter stage, Alpine is more involved than ever at the Accor Arena with its A110 S and state-of-the-art Alpine Trak Racer simulators for participants to test. CS:GO presenter and BAFTA Games Awards 2023 host Frankie Ward will represent the partnership and be the voice of Alpine at the event. Major and Alpine partner for the 2023 Formula 1 Grand Prix of Emilia Romagna

Alpine and announce their partnership for the 2023 Formula 1 Grand Prix of Emilia-Romagna. The logo will appear on the A523 during this great race and fans will even be able to choose the gamertags of drivers Esteban Ocon and Pierre Gasly during the Challengers and Legends phases. These gamertags will then be proudly displayed on both A523s during the same Grand Prix.

A surprise is also in the works thanks to Alpine’s association with Brock Hofer, the legendary CS:GO artist. It will be revealed at the Accor Arena.

The new partnership is part of a series of high-profile events spanning the next several years, including the 2023 Rugby World Cup, the 2024 Olympic and Paralympic Games in Paris and the 2025 Rugby League World Cup.

Alpine F1 Team reconnects with its roots through the Paris Major

The Alpine F1 Team is thrilled to take part in the Paris Major, a Counter-Strike tournament that combines motorsports and video games. The two companies are joining forces and looking to grow their respective communities.

Laurent Rossi, general manager of Automobiles Alpine and the Alpine F1 Team, said: “We are born competitors and are delighted to take part in an event that embodies the mastery of the machine and the achievement of competitive excellence. The Paris Major also allows us to return to our roots. That’s why we wanted to engage with attendees, using CS:GO icons to help us take the stage.”

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The Paris Major offers the Alpine F1 Team an additional responsibility, in this case the development of its community. This collaboration covers a very wide range of viewers, with both motorsport and video game fans. Both companies hope to reach a wide and varied audience.

This collaboration is a way for the Alpine F1 Team to remember its origins and offers a very interesting opportunity to develop the F1 and automotive fan community.

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