TikTok sets the standard for mobile monetization
TikTok is shaking things up and leading the way for other social platforms when it comes to mobile monetization. In the first quarter of 2023, TikTok became the first app to exceed $1 billion in consumer spending in a single quarter. Honor of Kings, a game and the second-best app, brought in $570 million in global spend on iOS and Google Play. YouTube rounded out the top three with over $530 million.