How to choose a web agency ?

Today, companies have no choice but to accelerate their digital transformation. Indeed, the emergence of new technologies has changed the strategy of companies. This change has created some problems. Fortunately, web agencies can guarantee the success of this change. How to choose a web agency?

Define the needs of your company

Before you start choosing a web agency, it is important to know what your needs are. All this information will be presented in the form of documents called specifications. The latter will provide the web agency with all the information on the identity of your company and the practical information related to the project: objectives, marketing, budget, plans…

This specification will then bring you more clarity in your selection criteria. If you want to create a new website, it must have a solid expertise in website creation. If you want to increase traffic to your existing website, look for an agency with Internet marketing skills. Be clear and precise when drawing up the specifications so that the agency consulted can provide you with the most suitable solution.

Make sure the agency has experts

Another aspect to consider when choosing a web agency is whether the agency has experts in all the fields it manages. Focus on agencies that have experts for each task and capabilities in each area. While it’s normal for team members to gain skills, some companies prefer to hire employees with a “generalist” image to save money.

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This is their right, but in the long run it creates problems and frustration. These agencies want to provide the most services with the fewest people, but they don’t ultimately deliver the results you want. You run the risk of wasting valuable time and resources.

Take into account the web agency’s references

The web agency you are evaluating will certainly post its references on its website (if not, it should remind you…). Analyze the references provided the same way you would evaluate the agency’s website.

Do the same quality standards apply to their clients’ websites? Is the agency able to provide you with testimonials from satisfied clients? How about asking for the contact information of some of the clients who have testified so passionately? Why not even call them to verify the authenticity of the premium claims?

Explore the agency’s portfolio and case studies

To complete your assessment of a company’s skills, you can check out their portfolio and case studies. Case studies are also the second most used type of content by B2B marketers, according to a study by the Content Marketing Institute. After a few minutes, you can see if a project similar to yours has been executed and how. What could be more reassuring than to see that a web agency has already fulfilled needs similar to yours?

Some portfolios have reference documents grouped by type of element. This allows you to quickly see what the end result might look like when you work with an agency. You’ll also see their ability to showcase hyper-customized projects.

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