How to improve your SEO with influence marketing?

If you have a website or a blog, you must have thought about how to sustainably optimize your pages so that they appear correctly on search engines. SEO is essential to be well cited. It allows you to improve your positioning on search engine results pages, thus increasing organic search traffic to your website. But did you know that influencer marketing can also be a relevant strategic lever to optimize your organic references?

The impact of influence marketing on your SEO

Before discussing why/how influence marketing can have an interesting impact on your SEO, let’s talk about the concept. In simple terms, an influencer is someone who has an impact on your industry based on the size of their network, their engagement rate and the trust of their audience. Most of the time, influencers publish their content on their own platforms, or simply on their social networks.

At the same time, link building remains one of the most important SEO ranking criteria. However, it is becoming increasingly difficult to obtain quality and reliable links. In this regard, influence marketing can certainly help you get qualitative links and also increase user engagement signals.

How can influence marketing boost your SEO?

Associating with an influencer can increase your visibility on the web and increase your popularity among internet users. So there are 3 ways influencer marketing can help you improve your SEO:

  SEO : should you turn to an agency or a freelance ?

Influencers provide unique and compelling content

Creating content is not easy. It takes time, creativity and consistency. Google focuses on these parameters to identify quality websites. Influencer marketing boosts the SEO process by taking the heavy lifting out of producing the text, images and infographics you need to build a loyal audience.

It allows you to connect with online stars who can produce engaging, shareable content for you. Influencers even encourage your target audience to create branded hashtags specific to your business. The more people talk about you and the more you are quoted, the more popular you will become.

Influencers generate backlinks to your website

In order to rank a website, Google’s algorithm takes backlinks into account. These are links to your web pages. These testimonials make you more credible in the eyes of the Internet community you want to create by supporting your notoriety.

These links generate traffic because of the social engagement required for natural citations. They generate clicks, social shares and ideally sales. The size of an influencer platform greatly increases the likelihood that others will discover and read you naturally through backlinks.

Influencers increase your content shares

Influencer marketing trumps all other forms of advertising. When you partner with influencers, you add credibility to your content. No longer will you be the only one sharing your thoughts, others will do it for you. Increasing the number of shares allows you to create a larger community, increasing your chances of attracting new visitors.

Search engines interpret the increased amount of shared content as a sure sign that your brand is respected. In other words, you are proving to Google that you have a loyal base that can follow you and convince others to align with your ideas and products. That’s how you get top rankings in search results.

Leave a Comment